What Every Online Business Owner Should Know About Getting 'Cancelled'
Thousands of online business owners ignore this until it's too late...
Harley Jordan Makes Richard Fletcher Spill The Beans:

Richard Fletcher

To get to your first million in sales, you just need one Breakthrough offer that you're known for. That you sell time and time again, for years on end. Let's say you sell that offer for $1000. You find a way to sell 100 units a month and you're at a million in sales after 10 months.

Richard Fletcher

"To get to your first million in sales, you just need one Breakthrough offer that you're known for. That you sell time and time again, for years on end.
Let's say you sell that offer for $1000. You find a way to sell 100 units a month and you're at a million in sales after 10 months."
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Can You Show Me Some Case Studies?
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Obviously you have Harley in the video above talking about how she got her own Breakthrough and went from struggling to sign up people for $400 to her Instagram offer to signing up 8 clients at $2k in the space of a few days (watch from 13 mins 20 to see her story).

A few other stories (please note that not all these people necessarily took the program we're talking about here - but went through the same process):

Paul, Amazon Sales Coach
(South Africa)

Paul coaches Amazon sellers how to get more sales. No matter what he did, he couldn't figure out a lucrative offer that sold consistently. In just one call, we told him 'sell this thing in this exact way'.

He did it and made $20k in a few weeks.

Brittany, Runs Her Own MLM Company
(Canada)

Brittany runs her own MLM company for women who want to host sign painting parties.

Basically a load of ladies get together, have some food and wine and use her templates and stencils to make pretty signs to hang up in their homes.
With our help, we showed her exactly how to attract new distributors to run these parties.

She got everything set up inside 2 weeks and doubled her number of distributors as a result.

Anna, Fertility Coach
(Canada)

Because we showed Anna how to reach the right people with the right choice of words to get their attention, she found herself getting more leads than ever before.

As a result she was able to raise her prices and pick and choose the coaching clients she wanted to work with (instead of having to settle for whoever came along).

Caroline Labour, Money Mindset Coach (Australia)

We had one call with Caroline and said 'sell your offer in this exact way'.

She did what we said and not only signed up a bunch of new customers, her old leads that previously said no came out of the woodwork and signed up too!

Michael, Dating Coach 
(US)

We don't usually work with people who are brand new to online business, but Michael was a notable exception.
His brand new dating advice offer for men sold $10k in its first month.

Conclusion...once all these people found their Breakthrough, they made sales.

Frequently Asked Questions

Do I Need A Breakthrough Call? Can't I Just Do It Myself?

It's possible for someone to do this themselves but very rare and very difficult - even for advanced business coaches who know everything about marketing.

Even these days when I need a Breakthrough with something, I always go to one of our experts on my team to help.
2 reasons for that - first, this is what we do. This is what we specialise in and what we do better than anyone else. Second, more subtly, I'm just too stuck in the weeds and too emotionally attached to my stuff to see the big picture clearly. And this is true for every single one of us.

So the best way for a person to get their Breakthrough is to have a call with one of our team.

How Does The Breakthrough Call Work?

It's dead straightforward - the team member asks them a few very specific questions, in a very specific way, in a very specific order.

Usually after about 20 mins the team member will say 'so what if you sold X product to Y group of people in Z way?'

Time and time again my team tells me how the business owner's eyes light up at this point as they suddenly realise 'this is it! This is my breakthrough! This is my thing that's different to everyone else! This is my place in the world'

And they literally know from that point forward, all they have to do is say 'this is what I do' in front of the right people and they have an automatic sale. No objections, no confusion, no haggling, no 'I see the price is %5k, can you do it for $100?' Just 'sign me up now'.

What Do I With My Breakthrough Once I Have It?

This may surprise some people, but we don't need to reinvent the wheel here. We're seeing that once a person has their Breakthrough, they don't need to spend years producing polished content and nurturing an audience.

Yes, they can do that if they want, and it will only add to this.

But literally all they have to do is put their offer on a sales page, run ads to it and it will sell - to cold traffic.

Because now it's something believable that makes sense to the customer that they don't feel they've seen 100 times before. It's a no brainer. Even to the most tired, jaded customers in the most competitive markets.

This is assuming the business owner knows how to set up the sales page in just the right way to get the message across of course - which is also something we help with (not as part of this call though).

So All I Do Is Just Run Ads To A Sales Page?

Essentially yes, but we never recommend to have only one traffic source.

Similar to cancel culture, if you rely only on Facebook ads, everything is great until one day you wake up and your ad account has been blocked forever by the algorithm. All done automatically, with no chance that a human is ever going to look at it and unblock you.

So again we want multiple sources of traffic to our page to mitigate against being cancelled.

And not all of these sources are ads, btw - and again this is something we help with.

But essentially we start with one source (eg Youtube ads) and get it profitable and working nicely. Then we move on to the next one. Every time we set up a new source we increase our income AND mitigate our risk at the same time.

What we end up with is something that brings us sales every single day, regardless of whether we feel like working or not.

And this thing just sits quietly in the background bringing in money with the general public having zero idea this even exists.

How Much Work Is This To Set Up And Manage?

The initial Breakthrough call is one hour. We find that Business Owners usually have their Breakthrough in the first 30 minutes and the rest of the call is spent planning how to implement it to make the most money possible.

After that the time to set up a sales page depends on your time, existing skills and experience. One person could do it in a day or two and another might take a month.

We do have a higher level option where we do all this for you, but obviously that's a lot more expensive and not necessarily the best option for everyone.

Once you've got your sales page, I would then budget a week per new traffic source.

Hence I would aim to have your Breakthrough set up with the sales page and the first source of ads running inside a month.

That's a conservative estimate really - if someone is motivated and puts all their effort into it, they could definitely do it in a few days.

Does This Work For Anyone?

So, it doesn't matter what industry you're in.

It doesn't matter how many people do the same thing as you - look at me, how many other business coaches are there, right? It doesn't stop me at all.
The more competition the better, because when you have your Breakthrough everybody sees 'oh this person is different, this person is the real deal' and they go to you.

It doesn't matter if you've tried everything before, if you've failed constantly, if you think you're stupid or there's something wrong with you.
As long as you get results for your clients AND you're willing to implement, this works.

Do You Guarantee Results?

People want to hear that this is absolutely guaranteed, it's going to give them everything they want, it's going to fix all their problems in the world, it's going to come over and mow their lawn and make them a nice mojito and cure cancer and bring about world peace at the same time.

Sadly the world doesn't work like that. If a person wants guaranteed, being a business owner probably isn't the best choice. A nailed on job for life at some government council office would be better suited.

However one thing we do guarantee is if you choose the option to sit down with one of our team to get your Breakthrough, you will leave that call with a Breakthrough. Simple as that.

What you do with it after that is up to you.

So I don't guarantee anything in terms of income, because we're dealing with human beings here.

What's true for sure is if people don't try this - if they don't try something new - they are going to stay wherever they are.

If that's where they want to be, great. If not...well that's a problem isn't it?

Who Is Running All This?

My name is Richard Fletcher and I care about results, simple as that.

I couldn't begin to count how much money I've made for my clients, but it's in the millions. I've sat down and actually done all the marketing for clients in the past and I've also shown others how to do it for themselves.

I live in the North West of England with my wife, 3 cats and tortoise.

I also play guitar, piano and sing karaoke badly on occasion (usually after engaging in another of my hobbies - drinking red wine).

How Did You Figure This Stuff Out?

I've been marketing a multitude of products online since 2003 - both physical and digital.

In many cases I did a terrible job (especially in the early days) of selling this stuff, leading to one painful lesson after another.

These painful lessons form the basis of the coach I am today.

A grizzled individual, battled-hardened from two decades in the trenches.

As opposed to some young dude who was working at KFC last week but skim read a book on marketing at the weekend and now is going to show you how to make bank in your business…

Yawn, no thanks.

A non exhaustive list of stuff I've sold:
Herbalife skincare and weight loss powders, sports nutrition gels, backpacks, backpacking advice, a guide on how to 'bulk up' for men, domain names, a $47 ebook on how to master online dating, a $5000 program on how to master dating in general and a whole number of other things I've forgotten.

That's just my own products - let alone all the stuff I've sold for other businesses.

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